Why You Need Video in 2023
Video marketing has become an increasingly popular and effective way to reach and engage with potential customers online. In fact, it's been estimated that by 2023, video will account for 82% of all internet traffic. This means that businesses who aren't using video marketing are missing out on a huge opportunity to connect with their audience and grow their brand. In this blog post, we'll explore some of the top reasons why you should be using video marketing in 2023.
- Videos can boost your SEO
One of the biggest benefits of video marketing is that it can help boost your search engine rankings. This is because videos are highly engaging and can keep people on your website for longer periods of time, which is a key factor in Google's ranking algorithm. Additionally, by optimizing your videos for specific keywords and phrases, you can improve your chances of ranking higher in search results.
The fitness company, Peloton, creates videos that are optimized for specific keywords such as "peloton workout" or "peloton classes" to improve their ranking in search results. Their videos include high-quality workouts, testimonials, and behind-the-scenes content to keep viewers engaged and on their channel for longer periods of time.
- Videos are highly shareable
Videos are highly shareable, which means that they have the potential to go viral and reach a massive audience. This can help you expand your reach and get your brand in front of people who may not have heard of you otherwise. Plus, when people share your videos, it can help build social proof and increase trust in your brand.
The beauty brand, Glossier, created a video showcasing their skincare routine that went viral on YouTube and helped increase their brand's visibility. The video was highly shareable due to its high production quality and relatable, easy-to-follow content.
- Videos can be used to showcase your products or services
Videos are a great way to showcase your products or services in a way that's highly visual and engaging. For example, you can create product demos or explainer videos that show your products in action, or you can create videos that highlight the benefits of your services. By doing this, you can help potential customers understand what you have to offer and why they should choose you over your competitors.
The home decor company, West Elm, uses videos to showcase their products in real-life settings. Their videos include before-and-after transformations of rooms using their products, along with helpful tips and advice on how to style their furniture and accessories.
- Videos can help you build relationships with your audience
Videos are a highly personal and engaging medium, which means that they can help you build relationships with your audience. By creating videos that showcase your personality and your brand values, you can help people feel like they know you and trust you. This can be especially powerful for small businesses or startups that are trying to build their brand from scratch.
Casey Neistat, a popular YouTuber and filmmaker, uses his videos to build a personal connection with his audience. He often shares his personal life and values, along with his filmmaking techniques and tips. This has helped him build a loyal following of fans who feel like they know him on a personal level.
- Videos can be repurposed across multiple platforms
Finally, one of the great things about video marketing is that videos can be repurposed across multiple platforms. For example, you can post your videos on your website, on social media, and on video-sharing sites like YouTube. This means that you can get more mileage out of your content and reach more people without having to create new content from scratch.
Tasty, a food-focused brand, creates short and engaging recipe videos that are easy to consume and share on social media. These videos are repurposed across multiple platforms, including YouTube, Facebook, and Instagram, to reach a wider audience and drive traffic back to their website.
In conclusion, video marketing is a powerful tool that can help businesses of all sizes connect with their audience and grow their brand. Whether you're a small startup or a large corporation, incorporating video into your marketing strategy can help you stand out in a crowded online marketplace and reach new heights of success.